Lord Alan Sugar sparks cruelty row by posting a picture of his pet jellyfish kept in a tiny bo

LORD Alan Sugar sparked a Twitter storm yesterday by showing a jellyfish in a tiny bowl and hinting it was his pet.

The Apprentice boss, 72, shared a clip of the critter swimming and told 5.3million followers: “Some people collect gold fish.”

Social media users quickly accused him of cruelty. One wrote: “You disappoint me. You know that’s not right, bigger tank or set the little fella free.”

Another said: “That’s so cruel to put it in such a small bowl...put it back in the ocean where it belongs.”

Lord Sugar, who is thought to be in Portugal, hit back and insisted he had saved the jellyfish.

He added: “Of course they are going back in the sea. This one was rescued from a fishing net. Just on display for the kids.”

Mimi Bekhechi, of People for the Ethical Treatment of Animals, said: “Jellyfish are notoriously hard to care for when captured. Even a slight change in temperature can kill them.

MOST READ IN TV & SHOWBIZ

“This miserly space prevents the jellyfish from even expanding properly.

“Given his money and privilege, we’re sure Lord Sugar can find ways to amuse himself without depriving another living being of a natural life.”

Last year the former Spurs owner apologised for a tweet likening Senegal’s World Cup team to people selling sunglasses on the beach in Marbella.

GOT a story? RING The Sun on 0207 782 4104 or WHATSAPP on 07423720250 or EMAIL exclusive@the-sun.co.uk

ncG1vNJzZmivp6x7tbTErKynZpOke7a3jq2tmqaUqLWww8GisWhxZW6CeYWPaKOoqpRirq2tzWaqrp%2BRp3qkvtSeo62xXae8uHnJnqOlsZaewKl7