Parents slam Sainsbury's for 'sexualising children' by selling 'nude' crop top for kids aged 4
SAINSBURY’S has been criticised for selling a “nude” crop top for kids aged just four.
Parents claim the garment — similar to adult bras in Kim Kardashian’s lingerie range — “sexualises children”
The Sainsbury’s strappy tops for ages four to six are being flogged in its Tu clothing department at £5.50 for two.
One mum said: “I was in Sainsbury’s when I spotted what is basically a bra for a four-year-old.
“I couldn’t believe what I was seeing. It looked like it had come straight out of Kim Kardashian’s Skims range.
“I cannot think of a single occasion when a child so young would need to wear a nude bralette. Little girls wear vests.
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"They do not have boobs that need supporting. Talk about sexualising children.”
US reality TV star Kim has bralettes on sale in her Skims underwear collection for £36.
Sainsbury’s has previously come under fire over its kids clothes including “leather effect hotpants” for three-year-olds.
A T-shirt for primary school kids featured a “strip club-style” slogan of “Girls, girls, girls” presented as a pink neon sign.
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A Sainsbury’s insider said the nude tops were popular with those looking for “practical cover-up solutions without an emphasis on support at this age”.
Tu said: “Customer feedback is very important to us and we have not had any feedback like this from our customers.”
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