This sparkly eyeshadow palette sold out in just an HOUR and weve never even heard of the brand

WE expect products from big name brands such as Urban Decay or MAC to sell out quickly, but NABLA (a brand we have never heard of) sold out their eyeshadow palette in an hour.

The Italian beauty brand is available in the UK, and has built up some popularity through Instagram and Reddit.

As well as featuring 12 gorgeous shades, the cosmetics are vegan and cruelty free.

The colours and texture range from matte, shimmery, metallic and polished finishes.

The deep purples and peachy pearls make the palette versatile for every day and glam looks.

The majority of user reviews also praise the palette, with some saying they are now only sticking to just this one.

One said: "This palette is just masterpiece! Buttery texture, unbelievable pigmented, no falling out, great selected colours, big mirror and packaging which looks beautiful. Recently I use this palette only."

A look created by a make-up artist, Olga Tomina, shows how well the product can be blended.

According to the Instagram post, the whole face of make up was created with just NABLA products - meaning it could be more than just their eyeshadow palette to watch out for.

Although it took a while for the brand to get their palette back in stock, enthusiasts will be happy to know that it is available again on Beauty Bay's website.

And who knows - this brand may be ready to contend with some of the bigger names soon.

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For more sell-out cosmetics, take a look at the best selling fake tan that only launched four weeks ago.

And check out the sisters who started a make-up brush brand in their garage...and it's now worth £12 million.

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